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Banner Delivers Custom Content to the White Box Channel
This is my site Written by admin

(PRWEB) January 20, 2001

Seattle, Washington, January 11, 2001 – announced today that they have expanded the custom editorial available to registered members. The site now includes Industry Outlook, independently-written columns that explore key issues affecting the white box channel, Partner Insight, one-on-one interviews with key channel executives, and Channel News, quick links to industry news at reseller publications and vendor press sites. is a channel service exclusively designed for system integrators and builders with more than 4,000 qualified members.

Members access news and information developed specifically for the system integrator audience at the Community resource area of the site. Currently, articles include Pulling the Plug, a look at delivering wireless networking to the small-to-midsize business market, and The First Quarter Rollout, an overview of what’s to come in processors, motherboards, and memory, and how these technological advances will impact integrators’ business. Partner Insight speaks one-on-one with Michael Zak, Vice President of Sales and Marketing for ARM Computer, Inc. of San Jose. As an Industry Insider, Calvin Lam, CEO and President of AVUS Systems and Peripherals, takes a look back at the issues that affected the white box channel in 2000, and delivers strategic advice to guide system integrators and builders in successfully running their daily business in 2001.

Says Lam, “In the midst of current economic uncertainty and continued industry consolidation, it

falls upon us to fine tune our strategy, to stay on course, and to not be crushed by the competition or external forces.” He points out signs that favor the success of the white box channel, and delivers a plan of action for system integrators and builders to consider in the coming months.

“There is no real outlet in the industry for the small-to-midsize system integrator to go to for input and advice that’s specific to their business needs”, said Jim Niekamp, Director, “As an additional service to our members, we’re utilizing industry leaders and writers to deliver articles that address issues integrators confront in their businesses every day.”

In addition, delivers product and service information, a compatibility lab, access to manufacturer and distributor information, drivers, distributor request-for-quote capability and more, from one location. The members-only site was developed by COHESION, a multi-channel marketing agency, following extensive focus group research and beta testing with system builders, integrators and technology vendors. AMD, APC, ARM Computer, AVUS,, CD Micro, FIC, NVIDIA, PC-Doctor, and Sony are among the technology vendors and distributors who have joined’s copartnership program.

For more information, visit or call Jim Niekamp at (512) 440-0497. is a COHESION initiative with the mission to provide a full-featured, copartnership program targeted to system integrators and builders, that promotes improved communication between all channel members. COHESION, Inc. is a multi-channel marketing agency, primarily serving high-tech clients.

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